Resources Library by ANA

Behind the curtain

We want to GO BEYOND what is known in terms of consumer trends and provide a fresh framework to help gather a new and inspired understanding of consumers everyday life and how it impacts brands.?This interactive session will generate an experiential...

Catalogue: Latin America 2016: Research Renovation

Authors: Mariela Mociulsky, Ximena Díaz Alarcón

Company: Trendsity SRL

April 13, 2016

Revue Française du Marketing (Octobre 2008)

Le Professeur Michel Desbordes nous livre une brève histoire du sponsoring. Leconcept d'ambush marketing introduit par Meenagan en 1994 est unetechnique de plus en plus employée. Cependant, si elle vise à limiter lerisque financier induit...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2008

Media planning processes

As more and more companies market their brands at the multi-country level and as the media function in major international agencies continues to increase in stature, media research and systems personnel faced with the challenge of developing and...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Author: Jayne Zenaty Spittler

November 11, 1996

Message power and marketing strategy simulations

A micro-behavioral marketing model provides the conceptual framework to explain free choice decision making among consumers who purchase our products or services. Since it is a micro model, it portrays the decision making of each individual...

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Author: August P. Hess

October 26, 1987

A comparison between internal and external market surveys

For several years Scan Test has carried out research assignments for a major Danish oil company, and in the spring of 1986 this oil company requested a mean of measuring what they had achieved by years of striving to develop the service concept in...

Catalogue: Seminar 1987: Strategies For Service Management

Author: Dorte Tjellesen

June 15, 1987

Consumer satisfaction as a social indicator

The purpose of this paper is to investigate conceptual and methodological problems raised by research on consumer satisfaction and dissatisfaction (C S/D) and to review its areas of application.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making

Author: Yves Evrard

June 18, 1980

Improving the quality and efficiency of life-style research

This paper presents the results of research currently underway to develop more efficient life-style studies and to identify which aspects of life-style are most relevant to management. In particular it examines three principal issues: 1) the use of a...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: Patrick Le Maire, Susan P. Douglas

September 1, 1974